Case Study: Holly’s High Hopes
Holly’s High Hopes needed a fresh and friendly new look so that hey could start building its online presence. They required a website that would attract new students to the centre as well as to act as an informational hub for their existing clients.
Design
Being friendly means more than just bright colours and inviting photos. An intuitive, easily navigated website was required to ensure that potential and existing clients could find the answer to all of their questions, or easily contact someone with the answers.
The primary navigation was kept to a minimum, but clearly defined, ensuring that all of the website’s content was organized in an intuitive manner. Any secondary navigation was clear and concise, so as to avoid any frustration on the part of the visitor.
The colours played off of a primary palette, with playful hints of school scattered throughout the design. Images were large and inviting but without compressing any of the content with plenty of real estate left to allow the design to breathe—furthering the warm and inviting feel of the site.
Technology
Pixel Bender strictly adheres to the latest in web standards. The site’s content was developed using valid XHTML with the presentation delivered using standards compliant CSS.
Learn more about the advantages of web standards.
The website uses PHP for all of its server-side scripting and valid JavaScript for all browser side interactivity.
Results
Holly’s High Hopes Child Care now has a professional but approachable web presence that reflects the quality of service they provide. Potential clients are greeted with a compelling website which not only delivers the centre’s branding, but allows visitors to learn more about the company in an intuitive reassuring manner. Existing clients now have an easy to use resource that they can access 24 hours a day easing the strain on staff’s time.