The traditional marketing model was supposed to get as many eyeballs on your product or service’s message as possible and hope that a percentage of clients buy. Yellow pages, radio advertising, direct mail, television commercials, magazine advertisements, etc. Are examples of those traditional advertising methods. These traditional kinds of marketing are no more effective as many consumers have become blind to the ‘one way’ messaging. The message was overdone and people no longer trust advertisers. A recent poll found that just 14% of people trust advertisements while 76 percent of people trust consumer recommendations. Accordingly, more marketers began seeking alternative approaches to connect with potential customers.
Marketing on the Internet was originally made popular by utilizing optimizing and Websites those sites through Search Engine Optimization (SEO) techniques. While still a worthwhile strategy, SEO has been updated by Web 2.0 strategies, for example, social media marketing. Social networking marketing is when companies use Web 2.0 platforms, like blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube), along with other emerging online marketing tools. The benefit of net 2.0 platforms versus traditional means of advertising, and even conventional site marketing, is the fact that it involves ‘two-way communicating’, where consumers are empowered to generate content and businesses are more prone to communicate with their customers. Learn more about Advertising on Facebook right here.
The times of broadcasting your service or product message from the masses and hoping for a response are gone. People don’t need to purchase from nameless, faceless companies. Not only are customers paying attention to this ‘man behind the curtain’, but they also wish to know what others are saying about your products or services. A recent study concluded that 80% of US Internet moms were influenced by word-of-mouth from friends and family when making a purchase decision. No additional media platform enables smaller businesses to benefit from consumer word of mouth promotion like societal media marketing. For more information, check out Hamilton Facebook Advertising Services.
Benefits Of Social Media Marketing
Improved New Customer Acquisitions – The main advantage of social media marketing is that you will have the opportunity to get in touch with networks of potential customers that you would otherwise be not able to encounter utilizing other traditional marketing methods and even SEO.
Word of Mouth Marketing- Word of mouth marketing has always been the strongest means to create sales. With social media marketing, you are able to create raving fans that will voluntarily promote your product and services to their own networks of friends. Of course, if your product or service is bad, you might endure the opposite benefits.
Brand Awareness – Branding your business using social networking marketing is much simpler, quicker, and less costly to achieve compared to conventional advertising moderate or perhaps website marketing.
Customer Retention – Online 2.0 platforms would be the ideal places to communicate with your customers about new products, special promotions, or just to instruct them on your business. Through consistent, FREE communication, you can keep your company in front of your client’s eyeballs that will, in turn, lead to repeat business and referrals. Bear in mind, the key to this kind of communication is to be content-rich; do not use these paths to pitch your product or service.
Rapid Results – The effective and successful implementation of a sociable media marketing plan will produce almost immediate outcomes for your business. This growth can be quantified through enhanced site traffic, increased direct acquisition, and finally increased sales. Unlike radio or TV ads, wherever your clients disappear once the ads go off the air, these net 2.0 platform benefits will continue long-lasting as long as the communicating and updating of your social networking presence are maintained. Check out Hamilton Social Media Marketing Services to find out more.
Why Aren’t More Businesses Using Social Media Marketing?
Quite honestly, most businesses don’t understand how to make or implement this type of strategy. What options do little business owners have when looking to create & execute a social media marketing strategy:
Hire a worker – While leveraging the moment, experience, and services of other people is a wise way to do business, many times this approach fails. Why? In the end, it is up to the small business owner to create the strategy and manage the employee. But most business owners do not understand web 2.0 sufficient to make a plan and have not a clue how to handle the employee. Additionally, paying an employee increases your labor expenses, your payroll taxes, your own benefit, etc.
Outsource – Outsourcing is a much far better alternative to hiring a worker as you won’t have to hire, train, manage, and pay a worker to perform these functions. However, there is a price for these benefits. Outsourcing these solutions can be very expensive. I’ve known social media firms to control over $1,000 to make a Facebook Fan Page. This job takes, at most, 20 minutes to set up. Again, the problem revolves around education. Unless you understand how social networking marketing functions, then you need not outsource or hire the tasks unless you are willing to overpay.
Do it yourself – The fact is learning the basics of social media, developing a plan, and executing the strategy is a job that every business owner is capable of performing. Finding the right training programs which can show you step-by-step how to make and manage web 2.0 platforms is paramount as is utilizing software that will let you manage all your accounts from one easy location. With just a small bit of an investment in education, you may produce your own web 2.0 marketing program. With a little bit of study, it is possible to find an all-purpose do-it-yourself social media dashboard that will permit you to perform your web 2.0 marketing in under 10 minutes every day.